Brandathonn started as a digital marketing project at IIM Jammu — a classroom experiment that quickly grew into something much bigger. What began as an academic assignment evolved into a space where marketing concepts become simple, practical, and instantly usable.
Today, Brandathonn is a go-to hub for young marketers.
We decode real brand campaigns, simplify marketing frameworks, and create cheat sheets that help students and professionals prepare for interviews, case competitions, and real-world marketing challenges.
But more importantly, we bring ideas to life.
At Brandathonn, we fuel creativity, sharpen marketing thinking, and act as a playbook for anyone who wants to understand how brands grow. Whether you’re exploring marketing for the first time or building your next big idea, Brandathonn is where learning meets execution.
Marketing made clear, practical, and exciting — that’s what we stand for!